Oviedo's Family Jeweler · Since 1995
Your Trusted Family Jeweler
in Oviedo.
Custom rings, fine watches, expert repairs, and honest appraisals — crafted and cared for by the same hands for three decades.
How can we help?
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Custom Rings & Design
From first sketch to final polish — engagement rings and one-of-a-kind pieces designed with you.
Jewelry & Watch Repair
Resizing, restringing, restoration, and watch batteries — handled on-site, done right.
Appraisals
Accurate, documented valuations for insurance and estate needs.
Fine Watches
A considered selection of timepieces — see what's in the case.
Sell Your Gold
Fair, transparent offers from a jeweler you can trust. By appointment.
Speak with a Jeweler
A special project or a simple question? Talk with Edward directly.
Our Expertise
An Oviedo family jeweler since 1995. Repairs, custom rings, fine watches for sale, and honest appraisals — all at one bench.
Jewelry & Watch Repair
Plenty of shops will not touch a hard repair, and a mall kiosk hands it back. Bring it to Edward instead. A dead watch battery, a chain that snapped, a ring that needs sizing, an engraving, or a piece another jeweler sent away — he works each one at the bench and gives you a clear quote first. Many fixes leave the same day. That heirloom belongs on your hand, not in a drawer.
Engagement & Bridal
A ring this important should not come with a sales clock running. Pick from our cases or design one from a sketch, and Edward puts the stone under a microscope on the big screen so you see what you are paying for. He explains it plainly, answers every question, and lets you decide on your own time.
Appraisals & Gold Buying
Most places that buy gold lowball you and hope you do not notice. Edward weighs and examines each piece in front of you, then writes down a fair number you can take or leave. The same care goes into appraisals for insurance, an estate, or your own records — a documented value you can actually stand behind.
From Sketch to Reality
You might think a custom ring means a long wait and a designer who never returns a call. Not here. Edward draws it with you at the bench, builds it himself, and turns a loose idea — or a worn family piece — into one ring made only for you.
Chat
Sit down with Edward and talk it through — your style, your budget, the piece you keep picturing.
Sketch
He draws the design so you can see the ring before a single stone is set, and change anything.
Create
The sketch comes to life at the bench, where Edward sets each stone by hand right here in Oviedo.
Wear
You leave with a ring that exists nowhere else, built to be worn every day for a lifetime.
The Ring Should Outlast the Sales Pitch
At most counters, the moment you slow down the pressure goes up. Here it does not. Browse the rings we have ready, or design one from scratch, and Edward listens first so the ring you give actually fits the person and the moment.
“How do I know the stone is real?” Fair question. Edward puts it under the microscope on the big screen and walks you through the diamond, the gemstone, the metal in plain words — so you propose sure of what you are holding.
Plan Your Ring Visit
Why Oviedo Trusts Edward & Co.
An Oviedo Family Jeweler Since 1995
Chains rotate staff and ship your repair off to who-knows-where. We have stayed put in Oviedo since 1995, and Edward still works the bench himself.
Honest Pricing
No inflated markup, no surprise fees — a fair price quoted before any work starts. Neighbors rate us 4.9 stars on Google, and that is mostly why.
Patient & No Pressure
Nobody rushes you toward a sale here. Edward would rather you walk out sure of the piece than walk out fast, even if it costs him the ticket.
What our customers say
Bring It By
No appointment needed. Find us in the Oviedo Mall, Mon–Sat 12–7. Walk in for a same-day watch battery, a quote on that repair, or a new ring with Edward.
Have questions? Check our FAQ